Case Study
Sound
Challenge
Sound was a legacy brand in an increasingly crowded category, and needed a new visual and tonal identity to pop on shelf.
Solution
A refreshed brand identity that brings Sound’s expressive, playful spirit to life.
A comprehensive design system and tonal guidelines that breathes new life into the brand — leveraging existing equities and brand strengths to create a dynamic visual world that embodies the spirit and story of Sound.
Since the new identity launch, Sound is now sold in over 500+ Whole Foods nationwide.