I’m a brand & growth strategist based in New York.

Hi! I’m Teak (like the wood) and I’m a strategy lead based in New York.

In my work, I use powerful storytelling, deep customer understanding, and collaboration across disciplines—with designers, architects, PMs, engineers, and more—to define and drive effective change.

In past lives, I worked at an early-stage VC helping founders go zero-to-one, I wrote and directed an award-winning short film, and I played tenor sax in a jazz quartet. In current life, when not strategizing at my desk, I’m strategizing: climbing walls, word puzzles, concert floors, and my next dinner party.


Selected Projects

Brand Positioning
Visual Identity
Tone of Voice

Experience Strategy & Concepting
Brand Personality


Museum & Culture

Brand Positioning
Brand Architecture
Visual Identity


B2B & Technology

Brand Positioning
Verbal Identity


Biotech AI

Brand Positioning
Brand Personality
Visual Identity


CPG, Food & Beverage

Brand & Product Architecture
Consumer Personas


Designer Brands

Retail

B2B AI


Product Positioning
User Research
Partnerships & Comms

Uber

Consumer Technology