I’m a brand & growth strategist based in New York. I partner with clients to find clarity and conviction in chaos.

Hi! I’m Teak (like the wood) and I’m a senior strategist based in New York.

In my work, I use powerful storytelling, deep user understanding, and collaboration across disciplines—with designers, architects, PMs, engineers, and more—to define and drive effective change. I partner with senior client partners to flex horizontally and vertically across projects, teams, and roles to define creative, actionable strategy.

In past lives, I worked at an early-stage VC helping founders go zero-to-one, I wrote and directed an award-winning short film, and I played tenor sax in a jazz quartet. In current life, when not strategizing at my desk, I’m strategizing: climbing walls, word puzzles, concert floors, and my next dinner party.


Selected Projects

Experience Strategy & Concepting
Brand Personality


Museum & Culture

Brand Positioning
Brand Architecture
Visual Identity


B2B & Technology

New Product Definition
Product Positioning


Trip Advisor

Consumer

Brand Positioning
Brand Personality
Visual Identity


CPG, Food & Beverage

Brand & Product Architecture
Consumer Personas


Designer Brands

Retail

Experience Strategy
Product & Service Design


*Confidential

Healthcare