I’m a brand & growth strategist based in New York.
Hi! I’m Teak (like the wood) and I’m a strategy lead based in New York.
In my work, I use powerful storytelling, deep customer understanding, and collaboration across disciplines—with designers, architects, PMs, engineers, and more—to define and drive effective change.
In past lives, I worked at an early-stage VC helping founders go zero-to-one, I wrote and directed an award-winning short film, and I played tenor sax in a jazz quartet. In current life, when not strategizing at my desk, I’m strategizing: climbing walls, word puzzles, concert floors, and my next dinner party.
Selected Projects
Brand Positioning
Visual Identity
Tone of Voice
Experience Strategy & Concepting
Brand Personality
Museum & Culture
Brand Positioning
Brand Architecture
Visual Identity
B2B & Technology
Brand Positioning
Verbal Identity
Biotech AI
Brand Positioning
Brand Personality
Visual Identity
CPG, Food & Beverage
Brand & Product Architecture
Consumer Personas
Designer Brands
Retail
B2B AI
Product Positioning
User Research
Partnerships & Comms
Uber
Consumer Technology